Twisted Vixen’s website is a full visual experience, carefully designed to match the brand’s goth-meets-90s-with-a-neon-twist personality. From the use of black and white stripes—a core part of the brand identity—to bold pops of color and playful animations, the site doesn’t just present products, it fully immerses you in the vibe. The typography is intentionally fun and character-rich, giving each section personality while keeping everything readable. With up to 13 unique pages, the design maintains cohesion while letting each section—from pro kits to retail, education, and treatment videos—stand out on its own. The layout is both expressive and organized, giving users a memorable, attitude-filled browsing experience.